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Leadership is not position or formal power. It is our personal impact on others and our contribution to creating a better world. There are a million contexts for effective leadership -- from corporate guidance to raising a child, from political change to writing a poem. What we do in each moment co-creates the kind of world in which we live. Each of us has the obligation to look, to see what can be done to make our shared life a little richer, stronger, and closer to the dream of what we can be -- separately, and as one community -- and then to act. And that act, first and foremost, is the act of leading ourselves.

It is "self" that is the constantly evolving instrument of change. 

The key to effective leadership is the practice of self-knowledge and continuous learning about how best to bring truth and care to relationships -- with ourself and with others. 

We discover that we are much more talented and blessed than we have imagined, and that a primary job of leadership is releasing potentials -- within ourself and within others.


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A leader is anyone who wants to use inner potentials to make a conscious and positive difference in the world.


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Dan Oestreich


Oestreich Associates • 
17525 NE 40th Street, E-122 • 
Redmond WA 98052 USA 



"At bottom, becoming a leader is synonymous with becoming yourself. It's precisely that simple, and it's also that difficult."
-- Warren Bennis

"It's not what you don't know that hurts you, it's what you know that just ain't so."
-- Satchel Paige

"If you want to know the truth, you must make your whole life the truth."
-- Abel