How I Feel About Surveys

I was remind­ed this morn­ing in a con­ver­sa­tion with a friend of an employ­ee sur­vey I had some con­tact with many years ago. The set­ting was a big Fed­er­al agency with a local bud­get over a bil­lion dol­lars. They had con­duct­ed the sur­vey in the pre­vi­ous month and the results had just come out. Like many sur­veys of employ­ee sat­is­fac­tion it said, “top lead­er­ship here is the prob­lem.” I had just start­ed doing some work with the top leader and his exec­u­tive group, so I asked him how he felt about the sur­vey results. “I absolute­ly agree with the employ­ees,” he told me. “When I look at my exec­u­tive group, I under­stand exact­ly what they are saying.”

So I went to the mem­bers of the exec­u­tive team and I asked them how they were feel­ing about the sur­vey results, and they said, “We absolute­ly agree with the employ­ees. Just look at who we are work­ing for.”

Of course, noth­ing mean­ing­ful was being done with the results and the issues were being swept under the rug. Incred­i­bly, giv­en that it had only been a month since the results came out, the top leader asked me, “Do you think we should sur­vey again now to see if things have changed?”

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So, as you may have guessed, I don’t gen­er­al­ly believe much in sur­veys — and per­haps that seems iron­ic since I have just post­ed one that I do strong­ly believe in. The caveat is this: Sur­veys don’t cre­ate great work­places. Sur­veys (if they are any good) cre­ate the oppor­tu­ni­ty to talk about how to cre­ate those work­places. At their best, they cre­ate an oppor­tu­ni­ty for action. A sur­vey, for exam­ple, about engage­ment that does not lead to engage­ment, but dies after the results are pub­lished may be a destruc­tive rather than con­struc­tive act. Shar­ing the data isn’t the same as under­stand­ing it or active­ly using the information.

Too often, sur­veys are done in the hope of find­ing a sci­en­tif­ic truth — of prov­ing the facts (or per­cep­tions) about this or that prob­lem to peo­ple who don’t accept those facts (or per­cep­tions) when they are shared via oth­er means. In so doing, the sur­vey inad­ver­tent­ly rein­forces the exist­ing cul­ture, includ­ing the implied “them and us.”

I think we could look at sur­veys dif­fer­ent­ly. A good sur­vey ought to be intro­duced sim­ply as a way to get a dia­logue start­ed about a top­ic that gen­uine­ly touch­es peo­ple and is on their minds. It ought to bear on their beliefs and not be about the instru­ment but about the forum. It ought to nat­u­ral­ly lead peo­ple to con­vene and give them a chance to talk about their real expe­ri­ences at work.

A great one might even inspire us to look at our­selves dif­fer­ent­ly — and then to act.

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By Dan Oestreich

I am a consultant, coach, facilitator and trainer supporting the growth and development of leaders and teams. For further information about my work and services, please access my Oestreich Associates website.

2 comments

  1. Dan,

    Well said — it should “not be about the instru­ment but about the forum.” Or to put in anoth­er way, it’s not the tool that cre­ates the mag­ic, but who is using it and how one uses it.

    Busi­ness cul­ture, with an over-empha­sis on the intel­lec­tu­al/left-brain behav­ior, nat­u­ral­ly will rely on tools and gad­gets to “fix” peo­ple and problems. 

    With­out a holis­tic approach that embraces the bal­anc­ing fem­i­nine ener­gy, dia­logue and real change can­not occur. Sim­plis­tic of me to say, but I stand on those words.

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